‘Be a man’: What does that mean in modern America?

Almost a decade ago, when Timothy Malefyt was doing research on the nitty-gritties of masculinity for his client Gillette, he and his small team of corporate anthropologists observed what they considered to be a “paradoxical” set of masculine values among NASCAR fans. On the one hand, there was a lot of drinking, bawdy jokes, and loud behavior among the men they observed at the Texas Motor Speedway in Ft. Worth, says Mr. Malefyt, the former director of cultural discoveries for the advertising firm BBDO Worldwide in New York. Recommended: In #MeToo age, can we love the art but deplore the artist?

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