For political stars like Beto and Stacey, powerful brands outshine losses

Stacey Abrams will be delivering the Democratic rebuttal to President Trump’s State of the Union address on Tuesday – a historic role usually extended to sitting members of Congress or governors. Meanwhile, Beto O’Rourke will be in Times Square for a live interview with Oprah Winfrey, part of a celebrity-studded lineup that includes Bradley Cooper and Melissa Gates. Ms. Abrams, a former Georgia state representative, and Mr. O’Rourke, a former US congressman from Texas, drew national attention during the 2018 midterms, electrifying Democratic voters in their respective Southern states.

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