Uncle Sam on Instagram: How Army adapts recruiting pitch for Gen Z

Arleth Aguilar had mulled the idea of joining the military for several years by the time her half-brother enlisted in the Army earlier this spring. The unexpected humor intrigued her enough to begin trading messages with the recruiter, Sgt. 1st Class Dario Franco. For Ms. Aguilar, who lacked phone service at the time, the ability to ask questions via the social media platform proved essential in helping her reach a decision.

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